Checklist

Landing Page Checklist

Review landing pages before launch — catch the weak pages before you send traffic to them.

Summary

A landing page with weak copy, slow load, or broken form will waste every dollar of traffic sent to it. Fix the page before the campaign.

Clarity

Headline names the benefit in one line
Subheadline explains who it's for and what's different
First screen answers "what is this" without scrolling
No jargon the target audience doesn't use

Message match

Headline mirrors the ad or link source
Imagery matches the campaign creative
Promised offer visible within 5 seconds of landing

Conversion elements

Primary CTA above the fold
Only one primary CTA per page
CTA button uses action verb (Get, Start, Try)
Form has minimum viable fields (3-5 max for cold traffic)
Form submit tested — confirmation shows, lead reaches CRM

Trust signals

Social proof (reviews, logos, case studies)
Real names/photos on testimonials
Numbers or outcomes where possible
Privacy reassurance near form

Technical

Mobile layout checked (not just resized desktop)
Page weight under 2MB, loads < 3s on 4G
Images compressed, lazy-loaded
No JavaScript errors in console
Analytics and pixels firing

SEO basics

Title tag and meta description set
H1 present and clear
URL is clean and readable
Canonical tag set

Common misses

Headline is clever but doesn't name the benefit
More than one primary CTA competing
Form doesn't submit on mobile
Case studies stock-sound, no real names

Frequently asked questions

Dedicated landing page or existing site page?

Dedicated for paid campaigns. Existing page only if it converts well for organic traffic already.

Next step

Keep exploring related resources to strengthen this area of the business.

See Campaign Planning Checklist

Phase 2 content slot (ads / affiliate)