Plan, measure, and improve SME marketing
A category hub for SME marketing resources that help teams plan, measure, and improve marketing work. Calculators for ROAS/CAC/CPL, templates for content and campaigns, checklists for launches and landing pages, guides on ROI and lead generation, and software reviews to help choose the right platforms.
Tools & calculators
ROAS Calculator
Calculate return on ad spend quickly and understand what the result means for campaign decisions.
ToolCAC Calculator
Calculate customer acquisition cost and use it to judge channel efficiency and marketing budget.
ToolMarketing Budget Calculator
Estimate a practical monthly marketing budget based on revenue, growth stage, and target customer acquisition.
ToolCPL Calculator
Work out cost per lead and compare channels or campaigns quickly.
ToolConversion Rate Calculator
Calculate conversion rate and get a quick read on funnel performance for any stage.
ToolLead Target Calculator
Work backwards from a revenue target to a realistic monthly lead goal.
ToolCTR Calculator
Measure CTR for ads, emails, and campaigns — and see what the number typically signals.
ToolEmail Open Rate Calculator
Calculate open rate and understand what it tells you about subject lines, list health, and sender reputation.
ToolUTM Builder
Generate clean, UTM-tagged URLs for campaign tracking — ready to paste into ads, emails, or social posts.
ToolLinkedIn Headline Checker
Check headline length, scan for buzzwords, and get quick guidance to write a clearer value line.
Templates
Content Calendar Template
A simple structure to plan content by theme, channel, and timing — so publishing stops feeling ad-hoc.
TemplateLead Magnet Planning Template
Define the goal, audience, format, and promotion plan for a lead magnet before you build it.
TemplateSocial Media Content Planner
A simple planner for weekly and monthly social media themes and posts — works for LinkedIn, Instagram, and TikTok.
Guides
How to Track Marketing ROI for a Small Business
A practical way for SMEs to measure marketing return on investment — without a full analytics team.
GuideHow to Build a Simple Lead Generation System
A clear, repeatable process for turning traffic into qualified SME leads — without complicated martech.
GuideHow to Create a Content Plan for an SME
A workable content plan built around audience questions and real business goals — not publishing cadence for its own sake.
GuideHow to Measure Campaign Performance
Judge campaigns beyond vanity numbers — and know which ones deserve more budget.
GuideHow to Choose Marketing Tools for a Small Business
Select marketing software based on real needs — not feature marketing or trendy picks.
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