Conversion Rate Calculator
Calculate conversion rate and get a quick read on funnel performance for any stage.
Summary
Conversion rate = Conversions ÷ Visitors × 100. Benchmark against your own history first, then industry averages.
What conversion rate measures
Conversion rate tells you how many visitors or leads completed a specific action — a form fill, a purchase, a sign-up. It is most useful when measured consistently over time on the same page or funnel.
Worked example
A landing page gets 3,000 visitors in a month. 45 submit the contact form. Conversion rate = 45 ÷ 3,000 = 1.5%.
How to improve conversion rate
- Match landing page copy tightly to the ad or link source
- Reduce friction on forms — fewer fields, clearer labels
- Add trust signals: reviews, logos, case studies
- Make the primary CTA obvious and above the fold
- Test one change at a time
Benchmarks
Lead magnet pages: 15-35%. Product landing pages: 2-5%. Checkout pages: 2-4%. Email signup inline: 1-3%. Benchmarks vary — compare against your own history first.
Frequently asked questions
Should I segment conversion rate?
Yes — mobile vs desktop, paid vs organic, new vs returning. Blended rates hide improvement opportunities.
Next step
Keep exploring related resources to strengthen this area of the business.
Read the marketing ROI guide