Tool

UTM Link Builder

Generate clean, UTM-tagged URLs for campaign tracking — ready to paste into ads, emails, or social posts.

Field guide

• utm_source — where the traffic comes from (google, facebook, newsletter)
• utm_medium — the type (cpc, email, social, display)
• utm_campaign — the specific campaign (spring_sale_2025)
• utm_term — paid keyword (search ads only)
• utm_content — variant or placement (ad_a vs ad_b)

Naming conventions

• Use lowercase and underscores — never spaces
• Keep a shared spreadsheet of source/medium values your team agrees on
• Never UTM-tag internal site links — it breaks session attribution
• Use campaign names that still make sense in 6 months

Frequently asked questions

Do UTMs affect SEO?

No for external tagged links. Do not tag internal links — search engines may index duplicates.