Template

Social Media Content Planner

A simple planner for weekly and monthly social media themes and posts — works for LinkedIn, Instagram, and TikTok.

Step 1: Pick pillars (3-5)

Pillars are the themes your content comes back to. For an SME consultancy, pillars might be: case studies, how-to tips, industry commentary, team/culture, tool picks.

Step 2: Weekly rhythm

• Monday — industry commentary / topical post
• Tuesday — how-to / tip
• Wednesday — case study / proof
• Thursday — team / behind the scenes
• Friday — summary / digest / tool recommendation

Step 3: Post template fields

• Date / time
• Platform
• Pillar
• Hook (first 2 lines)
• Body
• CTA
• Media (image/video/none)
• Hashtags
• Owner
• Status

Step 4: Batch and schedule

Write 2-4 weeks of posts in one session. Then queue in your scheduler. Batching beats daily writing for consistency.

Step 5: Repurpose

• LinkedIn post → Twitter/X thread
• Long caption → short video voiceover
• 3-5 tips → carousel
• Blog post intro → LinkedIn article

Common mistakes

• Posting daily from day 1 — unsustainable; aim for 3× / week and be consistent
• Posting only promotional content — 80/20 rule: 80% value, 20% pitch
• Not tracking what works — review monthly which pillars get engagement

Frequently asked questions

How often should an SME post?

Quality over quantity. 3-4 thoughtful posts/week on one platform beats daily noise on three.