Guide

How to Improve Lead Follow-up

Better response speed and conversion through consistent follow-up habits.

Step 1: Measure the gap

Track time from lead submission to first response. If it's over 2 hours during business hours, fix this before anything else.

Step 2: Pre-write the first response

Have 3-5 response templates ready for different enquiry types. Fill in 2-3 personalised lines. Send in under 5 minutes.

Step 3: Build a cadence

• Day 0 — first response
• Day 2-3 — second touch
• Day 7 — value-add touch
• Day 14 — check-in
• Day 30 — move to nurture

Step 4: Automate what makes sense

CRM workflow: auto-assign new leads, auto-send acknowledgement email, auto-flag overdue next steps. Keep human touch for the actual sales messages.

Step 5: Review and iterate

• Weekly: overdue follow-ups list
• Monthly: reply-rate by touch (1st, 2nd, 3rd)
• Quarterly: template effectiveness review

Common mistakes

• "Just checking in" with nothing new to say
• Same template used for all enquiry types
• Stopping after 2 attempts
• Long messages — short, specific, one-question beats essays

Frequently asked questions

How many messages per week is OK?

Max 2 per week in active phase. 1 per month in nurture.