Tool
Pipeline Conversion Calculator
Measure how many leads move through each sales stage — and where drop-off happens.
Summary
Stage-to-stage conversion shows where the funnel leaks. Fix the worst-converting stage before touching the others.
Lead → Qualified
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Qualified → Proposal
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Proposal → Won
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Overall win rate
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How to interpret
- Lead → Qualified < 20% — targeting or lead source issue
- Qualified → Proposal < 40% — qualification rigor or offer fit issue
- Proposal → Won < 25% — pricing, proposal quality, or follow-up
What to fix first
Fix the lowest-converting stage first. Improving a 10% stage to 20% doubles the output downstream. Improving a 50% stage to 60% yields 20% more — smaller lever.
Frequently asked questions
How often to review?
Monthly for active pipelines. Quarterly for low-volume, long-cycle businesses.
Next step
Keep exploring related resources to strengthen this area of the business.
Use the Sales Pipeline TemplatePhase 2 content slot (ads / affiliate)