Tool
Sales Target Calculator
Break a revenue goal into realistic sales targets — deals, opportunities, and leads needed each month.
Summary
Work backward: Revenue ÷ deal size = deals needed. Divide by close rate → opportunities. Divide by lead-to-opp rate → leads.
Deals
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Opportunities
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Leads
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Leads / month
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How to use in a small team
Translate the monthly lead number into a marketing activity plan: how many leads come from SEO, paid, events, referrals? If the gap is large, either raise close rate, raise deal size, or invest more in top-of-funnel.
Reality check
- Use your 6-month average close rate, not the best month
- Halve targets first for solo founders to check feasibility
- For subscription revenue, factor in churn
Frequently asked questions
What if my pipeline is lumpy?
Use a rolling 3-month average instead of monthly. Helps for consulting / project-based businesses.
Next step
Keep exploring related resources to strengthen this area of the business.
See Lead Follow-up ChecklistPhase 2 content slot (ads / affiliate)