Lead Target Calculator
Work backwards from a revenue target to a realistic monthly lead goal.
Summary
Leads needed = (Revenue target ÷ Avg deal) ÷ (Lead→customer rate). The number you get is the honest version of "how much traffic do we need".
Why work backwards
Top-of-funnel plans often start from "how much traffic can we get" rather than "how many leads do we need". This reverses the order. Start with the revenue target and work back to the lead goal.
How to use
Enter your period revenue target, average deal size, and your historical lead-to-customer conversion rate (not per-channel — use your blended rate). The tool shows how many leads you need per month to hit the number.
Worked example
Revenue target $600,000/year. Avg deal $5,000 → 120 customers needed. Lead→customer rate 8% → 1,500 leads needed → 125 per month.
Reality check
- If "leads per month" is 3-5× above what you currently generate, revisit either the revenue target or the assumed close rate
- Check if organic vs paid mix can realistically deliver the number
- Lead quality often drops at higher volume — rates are not linear
Frequently asked questions
Should I use blended or per-channel close rate?
Blended is easier for planning. Per-channel matters for budgeting each channel but complicates the headline number.
Next step
Keep exploring related resources to strengthen this area of the business.
See Sales Target Calculator